WRC: Rally Evolved

Catalogue Printing- A Closer Look

The most popular and useful method of printing used in the business world is catalogue printing. This type of printing gives business the option of educating the reader as well as creating a wide customer base. catalogue printing, like post card printing needs to be of a high quality. People will look at the printing of the catalogue and see it as a direct reflection on your business, so it needs to be of a high printing quality.For more details browse the catalogue printing site

Catalogues are a good way to let people know your business exists. They can be easily be handed out and passed around. The overall cost is nominal for any size business and catalogues that briefly state the business services can help increase sales dramatically. For a more vibrant effect you really need to use full color catalogue printing.

Many small businesses rely on catalogues as their first form of sales communication but find them unsuccessful because they underestimate the skills and resources necessary to publish effective and attractive materials. The appearance and content of catalogues and other sales material are so important because they represent your company to customers, suppliers, investors and employees. This is the first impression and, basically, your sales materials are your company in many people’s minds. For that reason, even small businesses benefit from hiring qualified professionals to create their communication or advertising materials.

1. Who is your audience?
You have already determined where your catalogue fits into the buying process. Do not forget to target that particular audience. Decide what type of information this audience needs and write your catalogue accordingly. Here are some questions to ask yourself.

Who is your audience? What is the best way to communicate with them? As an example, when you talk to engineers, do they want to see photos of your equipment or charts on your performance? Do you know whether customers want to see photos of your facility or your staff?

2. What is the purpose of your catalogue?
Your product, the market, even your approach to how you want to make the sale are all major factors in how you write your catalogue. Determine where your catalogue functions in the buying process. Take a look at these examples.

-Leave-Behinds – Named for the type of catalogue you leave behind after meeting a potential customer.
-Point-of-sale – The type of catalogue you may pick up while waiting in line at the bank.
-Respond to Inquiries – Someone asks about a specific product and you drop a catalogue in the mail to them to follow up.
-Direct Mail – Your sales letter sells but you can also include your catalogue into your direct mail package.
-Sales Support Tool – Similar to leave-behinds but you use this type as a selling aid through a sales pitch.

Will you hand it out at a trade show with other materials or mail it to potential customers with a cover letter? Does it need to communicate only general information about your company or actively help you make a sale? The purpose determines its design and content. Define and communicate this clearly to the writer and designer of your catalogue.