The advertising medium in 2010 is quickly changing. Phone books, radio, television, and print advertising are falling away. When people want to look something up or or need information they go to the Internet. Of course we all know that Google is the top search engine they use.
Considering this fact it has become tantamount for local companies to be in top placements for their local keyword if they want any kind of significant online targeted traffic.
If you own a plumbing company in Vancouver, WA, then you need to be on page one of Google for that keyword “plumbing Vancouver WA” when someone looks it up.
Whatever business you are in you should have your website ranking on page one in the three major search engines for the main keyword that describes what you do and the city or town you do that in. If you do not, you are leaving leaving tons of business on the table. And again, people are not looking in the phone book like they used to. Its far easier to go online.
Oh, but if it were that easy! Who would not want to have their website #1 on Google for their keyword? But here is the catch. To be able to accomplish this you need on page and off page search engine optimization.Feel free to visit their website at seo company for more details.
As far as on page SEO goes your website needs to be coded correctly with the proper CSS, your URLs need to be properly titled and optimized, you need to have at least 150 to 350 words of keyword rich content on every landing page, your H1 and H2 tags need to be adjusted for your desired keyword as well as secondary keywords, you need to have images, and your linking structures needs to be structured in a way where the “PR juice” all flows to your homepage but is also passed on to your sub pages based on how important they are.
Sounds like a lot. That is just your on page SEO optimization. What I just mentioned takes a lot of work and that is just on your actual website.
Once you have completed this you are only halfway done.
Unless your site is exceptionally strong, or powered/sponsored by another powerhouse website, you will have to do some off page search engine optimization. This mainly includes getting targeted back links.
And everyone wants them!
Getting good back links to help your organic rankings used to be much easier. It still took a lot of work but there were more angles in which you could get them. It was easier to drop links in forums, you could post comments and give yourself a link back, submit 100s links in general directories, massive link exchanges, and so forth.